About sponsorships

Summary 

Sponsorships are donations from a business or individual that support your fundraising in exchange for recognition or promotional benefits. Sponsorships are secured by participants and are different from employer matching gifts.

 Important: Because sponsorships include recognition or promotional value, tax and receipt considerations differ from personal donations. Sponsors should consult their tax advisor for guidance. 

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What is a sponsorship? 

A sponsorship is financial support from an organization or individual that comes with recognition and/or activation opportunities, based on the level of giving. 

Common examples include: 

• Sponsor logos displayed on participant signage 

• Sponsor logos printed on event t‑shirts 

• A paid advertisement in an event program 

Recognition options vary by event and sponsorship level. Not all events offer the same opportunities. 

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Who can sponsor a participant or team?

Sponsorships may come from: 

• Local or national businesses 

• Community organizations 

• Individuals who choose recognition in exchange for their gift 

Sponsors are typically secured by participants or teams, rather than assigned by Blood Cancer United. 

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How are sponsorships different from other donations?

• Standard individual donations – Individual donations do not include public recognition or promotional benefits. 

Important: Sponsorships and employer matching gifts are separate fundraising methods. A company sponsorship does not automatically qualify as a matching gift. Company sponsorships cannot have a matching gift per IRS guidelines. 

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When sponsorships are a good option?

Sponsorships can be a strong fit when: 

• A participant has a strong business or community network 

• A company is looking for visibility at an event 

• A team is fundraising together and offering shared recognition 

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What to expect after securing a sponsor

Once a sponsorship is confirmed: 

• The gift is credited to the participant or team, based on event rules 

• Recognition is fulfilled according to the agreed‑upon sponsorship level 

• Timing of recognition (such as signage, apparel, or programs) depends on event production deadlines 

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Related help 

• How are sponsorships credited to my fundraising

• How employer matching gifts and workplace giving work